Compressing time

Here is an interesting example of compressing time which we looked at during Post Production Lecture.

Chaz Ortiz - Gatorade - Go All Day https://www.youtube.com/watch?v=QjRVUcZIy6I

This video was created for the energy drink brand Gatorade, and the video is representing how the energy drink can last you all day long.

In this video, we see an entire school day within 5 minutes so this video as compressed what would have been around 5-7 hours long into 5 minutes. We still see all the key elements of the day, such as the boy arriving to school and leaving school at the end of the day. The way it has compressed time is at 1:44 when he goes into the classroom, we see a long shot of the school corridor and the footage is sped up so we still see the time in between classes and we still see students travel between classrooms.

It is quite interesting to see how time can be altered in film, and it can be altered in many different ways with video editing as shown in this video.