Timing To Music

I find it interesting how music videos are edited. Music videos are usually edited to fit to music which makes the video fit the song more because the edit is cut to the beat of the song. If the music video isn't edited to the beat of the song, the video could potentially become boring for the viewer and they could lose interest.

Here are some examples of this I have found in music videos.

Boards Of Canada - Dayvan Cowboy music video - https://www.youtube.com/watch?v=A2zKARkpDW4

I think this music video is interesting and well edited because the pacing is not fast paced but the footage fits along with the beat of the music. From 1:16 on wards in the music video I think the edit becomes really effective, and we can clearly see how the visual content has been edited to match with the music. For example between 1:32-1:43 the music fades out into white noise and the visual content matches this, and as soon as this noise is cut we see another shot of a light blue sky when the guitars begin to play.

deadmau5 ft. Rob Swire - Ghosts N Stuff - https://www.youtube.com/watch?v=h7ArUgxtlJs

I found that this video has a lot of shots which are timed to the music. At 0:39 we see a cut in time as the clips are cut to show show the ghost moving forwards, these clips are also cut to the beat of the music. At 0:43 we see a shot of a hallway and the ghost is attempting to run through the walls, each of these shots are timed to the beat of the music again as the ghost hits the wall on time with the drums.  At 1:42 - 2:00 we see a lot of shots which appear blurred and out of focus, but the motion of these shots fits in with the beat of the music again because the actor in the ghost costume is walking to the pace of the song. Each shot at this point has been edited to fit in with each change in the music.

In college I made a music video for the song Rudimental - Not Giving In https://www.youtube.com/watch?v=nc9puljO3CY

In this video I had tried to make the footage match with the beat of the song, but looking back on this now I don't think it really achieved that. I think that there should have been more motion esppically around 0:57 to 1:15 because the music is still fast paced at this point, but the footage on screen is very still and having more motion could have helped it become more interesting. Since starting University and learning about pacing in editing I feel that my understanding of this editing skill has improved a lot since I was at college.